This is our flagship assessment. It is the only test in the world specifically engineered to detect and measure all twelve types of sales call reluctance^®, call reluctance impostors, and more.

This 110-question computer-scored assessment was developed by behavioral scientists George W. Dudley and Shannon L. Goodson. The most rigorously validated instrument of its kind, SPQ*GOLD^® is used by sales-dependent organizations worldwide to help streamline selection procedures, maximize training effectiveness and improve sales productivity. The test is also appropriate for individuals seeking on-target insights into overcoming career-limiting emotions.

For more information, read about the SPQ-GOLD^® Tool and Book.

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