Bill Grimes and Associates, Inc. founded in 1977 by Bill and Linda Grimes, has grown into an international multifaceted assessment/selection, management consulting, and sales and customer service training firm. Our firm has consultants and offices in Chicago, Dallas, Boston, San Antonio, Palm City (FL), and Cordova (TN) with corporate headquarters in Oklahoma City, OK.

We invite you to meet the staff at our home office.

Our consulting training team has over 100 years of combined experience and includes associated organizational psychologists.

As president of an award-winning consulting and training firm, Bill’s expertise in assessment, selection, and retention is not abstract or theoretical, but practical and hands-on. Working together with Linda, Bill’s driving passion is to help sales organizations around the world maximize their potential by focusing on two critical areas: 1. assessment / selection; and 2. training and development. Bill knows the financial services industry inside out. A former insurance agent himself, Bill has experienced first-hand the ups and downs of building a successful business. His genuine personal warmth and entrepreneurial experience keep him in demand as a coach, consultant, trainer, convention speaker, and assessment/selection specialist for many Fortune 500 companies, including The Guardian, Prudential, Northwestern Mutual Life, Morgan Stanley, Ohio National, Citigroup, to name only a few (see our clients page).

For more than a decade, Bill and Linda have collaborated with behavioral psychologists, George Dudley & Shannon Goodson, and their pioneering research in the field of Call Reluctance^®. In addition to writing the world’s definitive textbook on Call Reluctance^® (Earning What You’re Worth? The Psychology of Sales Call Reluctance^®) Dudley and Goodson are also the developers of SPQ*GOLD^®, the one-of-a-kind, behavior-based assessment of emotional barriers that keep people in contact-dependent careers from reaching their goals. Bill’s vast experience in this field has earned him a world-wide reputation. For thousands of people, in addition to George Dudley and Shannon Goodson, the names associated with Call Reluctance^® and SPQ*GOLD^® are “Bill and Linda Grimes.”

All trademarks on this page are property of Behavioral Sciences Research Press, Inc.,
Dallas, Texas USA 75234. ALL RIGHTS RESERVED. Used with permission.
Copyright © 2008, Bill Grimes and Associates, Inc.